As debates over trust in government, technology, and public health continue to evolve, the Data Disaggregation Action Network (D-DAN) has released a new messaging framework to help advocates, policymakers, and partners communicate the importance of accurate and comprehensive demographic data in today’s environment.

This resource reframes data disaggregation as a foundation for innovation, effective governance, and risk reduction—not only as a matter of fairness or identity. It highlights how detailed, consistent, and actionable demographic data improve performance in government, business, and technology by helping leaders make smarter, more accountable decisions.

The framework provides clear narratives, proof points, and language guidance tailored for audiences ranging from corporate executives and center-right policymakers to public health advocates. It emphasizes shared values—accuracy, efficiency, transparency, and trust—to build broad coalitions that support better data practices across sectors.

Download and read the full D-DAN Messaging Framework linked here to learn how data clarity powers smarter decisions, stronger systems, and a more responsive democracy.